Does This Notebook Make Me Look Fat? | Apple Launches World’s Thinnest Laptop

Posted on Tuesday, January 15th, 2008. Filed under Apple, Technology.

Apple has announced its launch of the world’s thinnest laptop during the 2008 Macworld keynote presentation by company CEO Steve Jobs.
The Macbook Air
The Macbook Air is about half a centimeter thick at its thinnest point and achieves its remarkable form-factor due to Intel secretly developing the smallest Core 2 Duo processor to date for Apple’s new product. The full specs of the Macbook Air are as follows:

The Macbook Air will retail for $1799 (around 12300 South African rand) and boasts an impressive five hours of battery life.

This was one of several announcements made by Jobs during his 2008 Macbook keynote, which enjoyed record attendance and a huge audience of online viewers tracking feeds at popular rumor sites.

Other announcements included new updates for the iPhone and iPod Touch, a new product called Time Capsule; a network-attached storage device designed for use with Apple’s Time Machine software, movie rentals from the iTunes movie store and an update to the Apple TV that adds support for renting HD or DVD quality movies with 5.1 surround sound and removing the requirement for using a computer to get media to the Apple TV. Of course, movie rentals via iTunes are exclusively being launched for the American market and will only be introduced to regions where the iTunes Music Store is available – so you can forget about seeing it in South Africa any time soon.

I was personally hoping for the announcement of an HSDPA iPhone which would have precipitated my purchase of one. Nonetheless, the free update to the existing iPhone is awesome as are the new features being introduced to the iPod Touch, including Apple’s Mail.app email application. Existing Touch owners will have to fork out $20 (R140) for the update, however.

The announcement of the Macbook Air overshadowed all others and this product is set to raise the bar on the small-form-factor notebook market. Apple is giving Sony a hard run for their money in this department and has introduced some tough-to-beat features in the Macbook Air, such as multi-touch technology integrated into the Air’s trackpad.

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